Allego Social Media System

The ambitious social media plan Allego had in place for 2025 was set to expand the company’s reach through their main channels. By leveraging their European network of EV chargers, Allego carefully curated guides for EV users, EV fact checking, commuting routes, seasonal travels, new location openings, partnerships, news, job openings, and more.

All this available content allowed for a steady daily output of very detailed, multi-panel content. And for this, developing a flexible system that could accommodate those different types of communication, visually consistent across all channels, was the priority.

Along the way, many of the visual language choices made for social media started to organically bleed into other of the company’s assets and collateral.