Allego X Burger King

In 2024, Burger King France partnered with Allego, becoming one of the many brands contributing to the expansion of Allego’s charging network, with stations planned to open at 300 Burger King locations in France.

To promote the opening of the first Allego location at a Burger King restaurant, a social media campaign was put in place to create awareness for the partnership reveal, leading into the announcement of the opening of the first station, located in Lyon.

The campaign used language very familiar to people that have ordered at fast food restaurants, treating the charging of an EV like if it were just one more choice in the menu.