Cheaper - Lease car comparison site
The goal of Cheaper is to present the most cost effective option to the user of the site. Starting with Lease Cars, but later branching into other markets. With that in mind, the cheapest car for the user might not be the one that costs the lowest monthly lease price, but the one that has the lowest total cost of ownership when taking into account distance travelled per year, road type driven and fuel used.
The brief for this project was simple, clear and gave full creative freedom for the logo creation. Due to the possibility of expanding into other markets, the logo shouldn't focus itself on cars leases but on what Cheaper offers: lowest total cost.